campaigns built with creators, driven by results

At Next Insurance, I produce short-form video ads for social, sourcing independent creators with strong on-camera presence and aligning them with creative that fits the brand. I lead concepting, scripting, and edits from pitch to post.

ad agency creative recruiting, start to finish

At Doner, I served as a full-cycle creative recruiter across five Executive Creative Directors. Managing sourcing, outreach, scheduling, negotiation, and offer letter delivery. I hired Art Directors, Copywriters, Production, and Design talent across CPG, health, and automotive accounts. Using LinkedIn Recruiter and my creative network, I filled roles efficiently and aligned hires with each team’s creative needs.

creative team operations built for flow and delivery

At Houzz, I improved the creative copy team’s workflow by implementing Jira and a streamlined approval process, increasing final marketing copy output by 50%. I ensured seamless delivery of UI/UX, social, and print copy to the design team, strengthening collaboration and operational efficiency across departments.

driving creative delivery for a fast-moving brand team

At YETI, I resource managed the in-house creative team, supporting Art Directors, Copywriters, and Production Designers across 30+ briefs per week. Projects included product naming, packaging, campaign launches, and seasonal promotions. I project managed international packaging, print ads, and holiday marketing campaigns.